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Nourish and maintain healthy, vibrant locs with our lightweight, vegan formulas. Designed to hydrate, strengthen, and protect without buildup, keeping your loc journey thriving from root to tip.

Strength Hair Oil

$25.00

Leave-In Conditioner - Sweet Potato Pie Extra Creamy

$15.99

Shampoo - Sweet Potato Pie Extra Creamy

$15.99

Hair Cream - Sweet Potato Pie Extra Creamy

$15.99

Hair & Scalp Oil - Sweet Potato Pie Extra Creamy

$15.99

Conditioner - Sweet Potato Pie Extra Creamy Moisturizing

$15.99

Donna's Recipe Vegan Biotin Hair Vitamin Gummies

$25.00

Save $10

Strength Hair Oil (Light/Nut Free Version)

$25.00 $15.00

Curl Defining Mousse - Whipped Vanilla Cream

$15.99

Curl Enhancing Gel - Whipped Vanilla Cream

$15.99

Edge Gel - Whipped Vanilla Cream

$10.99

Save $5

Hydration Mist Spray Bottle

$10.00 $5.00

Limited Time Signature Donna's Recipe T-Shirt

$32.00

Save $8

Duo Strength Hair Oil + Vitamins Bundle

$50.00 $42.00

Save $8

LOC Method Bundle

$48.00 $40.00

Save $9

Whipped Vanilla Cream Styling Collection

$59.00 $50.00

Save $9

King Kit Bundle

$57.00 $48.00

Save $6

On-the-Go Travel Size Sweet Potato Pie Collection

$40.00 $34.00

Save $12

Sweet Potato Pie Collection Bundle

$80.00 $68.00

Save $25

Entire Product Line Bundle

$150.00 $125.00

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My hair loves it!

My hair loves Donna's recipe! Its shiny, moisturized, and the curls pop everytime! I finally named my mane..meet Esther because she was born for such a time as this! I even got the confidence to update professional headshots with my curly hair!

Blessed!!

I ordered the sweet potato cream and it is a Blessing to me!!!..I absolutely Love Love this product♥️it smells so good and leaves my hair so soft and it light weight on my hair..a little goes a long ways I will be ordering again..and again..Thank God for this sweet potato creamy hair product and want to try other ones too by Donna's..

Granddaughter's Hair Growth

As a baby, my granddaughter's hair was 'patchy', I am using DR and felt that it could benefit her as well. Of course, she's still growing and developing, but I'm noticing her hair growth.

Thank you so much for sharing this sweet review! It means everything to us that you trusted our product for your precious granddaughter's hair journey. We're so happy to hear that you're already noticing positive changes in her hair growth. There's nothing more special than seeing a little one's hair flourish and develop beautifully. Thank you for being such a caring grandmother and for choosing our products for your family. We're honored to be part of her hair care routine!

Devine!

Smells delicious! Easy to work with & makes handling my boys curls so much easier!

Thank you for your kind words and for sharing those beautiful photos! We're so happy to hear that the product makes styling your son's curls easier and more enjoyable. It means a lot to know it's working well for both of you—and that the scent is a hit too!

She’s Given

Taaaabbbbbbb, Hey Queen heeeyyyyyy…..

Sis, you have to feel my hair! I used the Sweet Potato Pie Extra Creamy Shampoo and Conditioner to wash it. For this style, I did the LCO method using Donna’s Sweet Potato Pie Extra Creamy Leave-In, Hair Cream, and Hair & Scalp Oil. I finished by applying the Strength Hair Oil to my scalp and edges. Honestly, my hair is amazing – the texture is defined, it's moisturized, and it shines! Plus, this method doesn’t leave my hair feeling heavy or greasy. The second picture shows my hair on the fifth day with no additional product, and the LCO method still holds strong. I'm a very happy Tab tribe member! I've been a loyal customer for a while because your products consistently deliver results. The Sweet Potato Pie line is my holy grail for washing and styling. Thank you for the love you put into your ingredients, Queen!

Whew, we felt every bit of that joy—and we’re smiling right along with you! Thank you so much for taking the time to share your full routine and experience. Hearing how the Sweet Potato Pie Extra Creamy line is holding your hair beautifully *five days later* with no extra product? That’s exactly what we love to hear. The moisture, the shine, the definition—your hair is clearly thriving, and we’re honored to be a part of your journey. We’re grateful for your loyalty and love, Queen. You truly are the heart of the Tab tribe.

Mold & Poor Care Team Response

Before my last shipment I was happy with the product, but since I received one with what appeared to be mold and no one has responded to my emails (photos and the lot number), I’m not happy. Extremely disappointed. I had to throw it away.

Donna is working her "Magic"!

I love Tabitha's hair products.( Oh, and you too Donna)
Please don't change the recipe or sale to a non-melanated company. You built this company from the ground floor, in other words, YOU got it out the mud. Love Ya!

Your message is deeply appreciated. Thank you for recognizing the heart, intention, and hard work behind Donna’s Recipe. It means so much to know the journey and the values behind the brand truly resonate. We’re committed to staying rooted in purpose, integrity, and community—no compromises. Love right back to you!

Edge Gel Just Right

This gel is not harsh but very soft on my edges and smells so good. It holds my edges down perfectly. Love the product! I highly recommend it.

Thank you so much for sharing your experience — and for sending a photo too! It’s amazing to hear how well the gel is working for you, keeping your edges soft, smooth, and perfectly laid. We’re grateful for your support and recommendation!

Great for my hair

I have short thin hair and I use this after I wet my hair and apply a small amount of Loc Crean and let it dry. My hair curls up and I use a pick to style it. Absolutely love it!

Thank you so much for sharing your experience! It’s amazing to hear how well the LOC Cream is working for your short, thin hair. The way you apply it after wetting your hair and then letting it dry sounds like a great method to really bring out your natural curls. We’re so glad it’s making styling easier and helping you love your hair even more. Keep enjoying your beautiful curls!

Sometimes you gotta pop out and show people!

So, picture this: Yesterday, I'm strolling out of Home Goods, minding my own business, when BAM! A lady stops me, laser-focused on my hair. Next thing I know, I'm full-on channeling my inner Tabitha Brown, complete with the "Well honey come on!" – which, let's be real, is NOT my usual vernacular. I practically dragged this poor woman into Ulta, giving her the full 4C hair gospel according to Donna's Recipe. Shampoo, conditioner, the whole shebang! I even had to explain that Donna is, in fact, my hair's name. The look on her face? Priceless. But hey, she walked out with the entire line, so who's laughing now? (Besides me, internally, the whole time.) You've got a new customer, and she's about to enter the wonderful world of Tab. Sometimes you gotta pop out and show people. Right? 😉
Terri K. 🌿

This is such an amazing story — thank you for sharing it! You had us smiling the whole way through. We love how you brought the full Donna’s Recipe experience to life and turned a chance encounter into a beautiful moment (and a new customer). Your hair, your energy, and your love for Donna’s Recipe truly shine through. Thank you for spreading the magic!

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