About Founders

Donna's Recipe was co-founded by Tabitha Brown (@iamtabithabrown) and Gina Woods (@ginalosangeles). Together, they embarked on a mission to provide exclusively vegan, clean ingredients in their products—ones that not only deliver results but also become eagerly anticipated staples in your hair care routine. The entire line is crafted with nutrient-rich, clean, vegan ingredients, ensuring a consistent and satisfying hair care journey. Discover Donna's Recipe at DonnasRecipe.com, as well as at every Ulta Beauty store nationwide and select Target locations. In April 2023, Ulta Beauty recognized Donna's Recipe as the Black-Owned Brand of the Year.

Who is Donna?

Donna is the fabulous hair of internet sensation Tabitha Brown. But make no mistake, Donna has a personality all her own. She's straightforward and sometimes a bit feisty. One evening, during a live cooking session on Facebook, Tabitha glanced at her hair and exclaimed, "My hair is growing straight at the top like Don King; they must be related! I'm gonna name her Donna!" And thus, Donna came into being! She swiftly claimed her place in the world, ready to make her mark with flair!
In 2017, Tabitha did a big chop where she cut her hair off and had less than an inch of long hair. In 2018, she began to let her hair grow out. With the idea of Donna's Recipe, along with social entrepreneur Gina Woods, we came up with natural and vegan ingredients that would work excellently to achieve and maintain healthy hair for all of us to enjoy. And just like that, Donna's Recipe was born.

Tabitha Brown (Co-Founder)

Tabitha Brown satisfies the hunger of millions with her unique approach to veganism and her wholesome, comedic personality. From teaching people new recipes, giving a word of wisdom or enjoying a good laugh, she has become “America’s Mom” to her 13 million plus followers. 

The North Carolina born, Emmy award winning actress, vegan food personality, mother and wife is a three-time, New York Times bestselling author, multi-NAACP Image Award Winner. She has acted in notable theatrical features on major networks such as Showtime’s, “The Chi", Executive produced and hosted Food Network’s first-ever, vegan cooking competition show, “It’s CompliPlated” and co-created and hosts her own children’s show, Tab Time. (Socials: @iamtabithabrown)


Gina Woods (Co-Founder) 

Gina Woods is a social entrepreneur, investor, and business advisor with a 15-year track record of creating and developing successful beauty brands that prioritize community reinvestment. As a business mentor, Woods leads a business mastermind program empowering women to kickstart and expand their ventures. She has advised multiple businesses to multi-million dollar companies. Additionally, Woods established the LA Kids Entrepreneur Camp, an in-person hands-on educational program for young minds to engage with accomplished entrepreneurs and delve into the essentials of entrepreneurship. Find Gina on Instagram:( @ginalosangeles)