About Founders


Donna's Recipe was founded by Tabitha Brown (@iamtabithabrown) and Gina Woods (@ginalosangeles) Together they sought out the mission to exclusively offer vegan, high-quality ingredients that work but also products that you look forward to for a consistent hair care routine.  The entire line is nutrient-rich, clean, vegan ingredients that keep you coming back and staying consistent with your hair care journey.  Brown and Woods launched Donna's Recipe on DonnasRecipe.com January 1st 2021.  Currently, you can also find Donna's Recipe at every Ulta Beauty  store across all US locations.  April 2023, Ulta Beauty named Donna's Recipe Black-Owned Brand of the Year. 

Who is Donna?

Simply put, Donna is internet sensation, Tabitha Brown's hair.  But don't think that her hair doesn't have a personality all on her own.  Donna is no non-sense, sometimes feisty.

One night while cooking live on Facebook, Tabitha looked at her hair and said “My hair is growing straight at the top like Don King, they must be related! I’m gonna name her Donna!” And Donna was born! She quickly took her rightful throne in the world and began to show up and out!  
In 2017, Tabitha did a big chop where she cut hair hair off and had less than an inch long hair.  2018, she began to let she hair grow out. 
The idea of Donna's Recipe with social entrepreneur, Gina Woods, we came up with natural and vegan ingredients that would work excellent to achieve and maintain healthy hair for all of us to enjoy.  And just like that, Donna's Recipe was born.
Tabitha Brown (Co-Founder)

I'm an actress, 2x New York Times best-selling author, social media personality, and entrepreneur. I've gained even more exposure through sharing my vegan journey, good laughs and daily encouragement.  You can find me on TabTime, YouTube Original, offering pure love and goodness to children's lives.  Most recently, I have been on Good Morning America, OWN Network, Ellen Show, Today Show, seen in Vanity Fair, Essence and more. (Socials: @iamtabithabrown)

Gina Woods (Co-Founder) 
I'm a social entrepreneur, investor and business advisor.  I've built beauty brands for the past 14 years with a focus on reinvesting profits back into the community. I am a business mentor and creator of business mastermind helping women launch and grow their business. Also, the founder of Gina Los Angeles Presents LA Kids Entrepreneur Camp in Los Angeles where kids hear from successful entrepreneurs and learn about starting and growing their own business. (IG: @ginalosangeles)