Donna's Recipe was founded by Tabitha Brown (@iamtabithabrown) and Gina Woods (@ginalosangeles). Together, they sought out the mission to exclusively offer vegan, high-quality ingredients that not only work but also products that you look forward to for a consistent hair care routine. The entire line consists of nutrient-rich, clean, vegan ingredients that will keep you coming back and staying consistent on your hair care journey. Brown and Woods launched Donna's Recipe on DonnasRecipe.com on January 1st, 2021. Currently, you can also find Donna's Recipe at every Ulta Beauty store across all US locations. In April 2023, Ulta Beauty named Donna's Recipe the Black-Owned Brand of the Year.
Who is Donna?
Tabitha Brown (Co-Founder)
I'm an actress, a 2x New York Times best-selling author, a social media personality, and an entrepreneur. I've gained even more exposure through sharing my vegan journey, providing good laughs, and offering daily encouragement. You can find me on TabTime, a YouTube Original, where I bring pure love and goodness to children's lives. Most recently, I have appeared on Good Morning America, the OWN Network, the Ellen Show, and the Today Show. My work has been featured in Vanity Fair, Essence, and more. (Socials: @iamtabithabrown)