About Founders

Donna's Recipe was founded by Tabitha Brown (@iamtabithabrown) and Gina Woods (@ginalosangeles). Together, they sought out the mission to exclusively offer vegan, high-quality ingredients that not only work but also products that you look forward to for a consistent hair care routine. The entire line consists of nutrient-rich, clean, vegan ingredients that will keep you coming back and staying consistent on your hair care journey. Brown and Woods launched Donna's Recipe on DonnasRecipe.com on January 1st, 2021. Currently, you can also find Donna's Recipe at every Ulta Beauty store across all US locations. In April 2023, Ulta Beauty named Donna's Recipe the Black-Owned Brand of the Year.

Who is Donna?

Simply put, Donna is the internet sensation Tabitha Brown's hair. But don't think that her hair doesn't have a personality all of her own. Donna is no-nonsense, sometimes feisty.
One night while cooking live on Facebook, Tabitha looked at her hair and said, "My hair is growing straight at the top like Don King; they must be related! I'm gonna name her Donna!" And Donna was born! She quickly took her rightful throne in the world and began to show up and show out!
In 2017, Tabitha did a big chop where she cut her hair off and had less than an inch of long hair. In 2018, she began to let her hair grow out. With the idea of Donna's Recipe, along with social entrepreneur Gina Woods, we came up with natural and vegan ingredients that would work excellently to achieve and maintain healthy hair for all of us to enjoy. And just like that, Donna's Recipe was born.

Tabitha Brown (Co-Founder)

I'm an actress, a 2x New York Times best-selling author, a social media personality, and an entrepreneur. I've gained even more exposure through sharing my vegan journey, providing good laughs, and offering daily encouragement. You can find me on TabTime, a YouTube Original, where I bring pure love and goodness to children's lives. Most recently, I have appeared on Good Morning America, the OWN Network, the Ellen Show, and the Today Show. My work has been featured in Vanity Fair, Essence, and more. (Socials: @iamtabithabrown)

Gina Woods (Co-Founder) 

I'm a social entrepreneur, investor and business advisor. I've built beauty brands for the past 14 years with a focus on reinvesting profits back into the community. I am a business mentor and creator of business mastermind helping women launch and grow their business. Also, the founder of Gina Los Angeles Presents LA Kids Entrepreneur Camp in Los Angeles where kids hear from successful entrepreneurs and learn about starting and growing their own business. (IG: @ginalosangeles)