Product Education

Donna's Recipe was co-founded by Gina Woods and Tabitha Brown to make healthier, happier hair simple. The Sweet Potato Pie Extra Creamy Collection is a moisture-first wash day and styling system for curls, coils, and textured hair, built on the LOC Method, a 3-step moisture layering technique that provides hydration, seals in moisture, and gives superior curl definition. The water-based Leave-In Conditioner offers hydration, the Hair Butter seals the moisture in, and the Hair Cream is an additional boost of moisture that gives the perfect curl definition, with no hard feel and no flakiness.

INSIDE EVERY SWEET POTATO PIE FORMULA: sweet potato extract, cinnamon bark and vanilla, plus shea and mango seed butters, coconut and avocado oils, cocoa butter, aloe vera, squalane, vitamin E and silk amino acids.

Moisturizing Shampoo

SKU: 32243

Gentle, hydrating cleanse that cleans without stripping.

How to use: apply to wet hair, massage into the scalp, rinse. Repeat if needed.

Moisturizing Conditioner

SKU: 32178

Rich slip to detangle, restore, and soften. Marie Claire 2024 Best Conditioner for Coily Hair.

How to use: after shampooing, work through in sections, detangle, leave on 3-5 minutes, rinse.

Leave-In Conditioner

SKU: 32179

Water-based hydration with lasting moisture, detangling, and manageability. Step 1 of the LOC Method.

How to use: Apply to damp hair in sections. Do not rinse.

Hair Butter

SKU: 32110

A lightweight oil butter that nourishes the scalp and seals the moisture in. Step 2 of the LOC Method, the Oil.

How to use: warm a small amount between palms, smooth over hair to seal, or massage into the scalp.

*Hair Butter used to be named Hair & Scalp Oil; Same formula, new name.

Hair Cream

SKU: 32109

An additional boost of moisture with superior curl definition, no hard feel and no flakiness. Allure Best of Beauty Award winner, 2026. Step 3 of the LOC Method, the Cream.

How to use: layer over the Leave-In and Hair Butter, then style as usual.

Strength Hair Oil, 1.7 fl oz

SKU: 32242

18 natural oils and powders blended to stimulate follicles. Ultra-light and fortifying, it helps reduce breakage, adds shine, and seals in moisture. Great for stimulating the scalp to encourage hair growth.

How to use: apply to the scalp 1-3 times a week and massage for 5-10 minutes.

Ingredient Acronyms to Remember

THE KEY INGREDIENTS, MADE EASY TO REMEMBER

SWEET POTATO PIE COLLECTION

The hero ingredients in every Sweet Potato Pie formula.

C V S

C Cinnamon
A gentle exfoliant for the scalp. Stimulates hair follicles to support hair growth and a clean scalp.

V Vanilla
Soothing to hair and scalp especially from manipuation to the scalp such as ponytails, braids etc.

S Sweet Potato
A superfood, nutrient-rich with vitamin A, iron, and vitamin C. Strengthens strands and reduces hair fall.

STRENGTH HAIR OIL

Some of the 18 natural oils and powders in every bottle, good ones to remember.

R E A L

R Rosemary Oil

E Vitamin E

A Argan and Avocado

L Lavender
Soothing to hair and scalp.

See It In Action

Real customers and creators using the Sweet Potato Pie Collection and Strength Hair Oil, from the Donna's Recipe.

@elevatewithkathy 😩 Is your hair tired of being dry and brittle?

@terrykaye_ My locs have been growing like crazy and y’all have been asking about my hair care routine…so here

So about Donna’s fluffy, curly Afro ❤️. Well here’s one of the ways I hook her up with this look❤️. #tabithabr

Sis said shine and definition? Yes ma’am! @_harrisjanae_ ‘s rod set is soft, bouncy, and full of life — just h

Drop a 🔥 for these cute boho twists @curlsofacpa did on her natural hair using Donna’s Recipe Sweet Potato Pie

Ladies, is it slick back season or what?! Because listen… pulling that hair back in this heat is a must AND it

@fawn.weaver Fawn Weaver uses Strength Hair Oil daily for her edge care!

Cousins, @curlsofacpa took a little inspiration from @_madamj and tried the Whipped Vanilla Cream Curl Definin

@annisha.tanksley Unlock Your Best Hair Yet!

This is your sign to try mini braids this summer, cousin! 💛 @_madamj keeps her hair nourished and styled to pe

📹 @cmy.wellrounded ✨ Juicy, shiny, and smelling AMAZING!

100% VEGAN • CRUELTY FREE • SULFATE FREE • PARABEN FREE • COLOR SAFE • MADE IN THE USA • DONNASRECIPE.COM